Richard Butts builds transaction infrastructure for home services and PE-backed platforms.

Before founding Groundbreakers Digital, Richard spent years operating inside complex revenue environments where Sales, Operations, Finance, and the underlying data had to support the same commercial reality.

At Lorex Technology, he helped scale annual eCommerce revenue from approximately $55M to $101M while working across acquisition, attribution, retail, reporting, and enterprise-scale revenue operations.

Later, inside LMN on Mark Bradley’s growth team supporting LMN Pro, Gro, Lend, and Greenius, he saw the same problem from inside the landscape industry: companies could grow quickly while the systems underneath that growth became increasingly difficult to reconcile.

CRM said one thing. The operating platform said another. Accounting told a third version of the story.

The problem was not simply automation. It was data ownership, revenue integrity, and control.

When customer identity, commercial state, billing, and financial records cannot be traced across systems, management loses confidence in reporting. During an acquisition, that same uncertainty becomes diligence risk. After close, it becomes integration cost.

Groundbreakers was built to solve that layer.

Today, Richard works across the M&A lifecycle for lower-middle-market home-services companies and PE-backed platforms.

Before close, Groundbreakers tests whether the target’s CRM, operating systems, billing, and accounting actually support the revenue story being underwritten.

After close, Groundbreakers builds the governed middleware, canonical data model, reconciliation logic, exception handling, and audit infrastructure required to integrate the acquisition.

Before the next exit, that same architecture helps the platform prove that multiple acquired businesses have become one defensible operating system.

The individual systems can keep doing what they’re good at. The control layer determines what is actually true.