Richard Butts builds enterprise data, MarTech, and integration architecture for complex business environments.

Before founding Groundbreakers Digital, Richard worked across large-scale ecommerce, B2B SaaS, analytics, and revenue systems, where marketing, operations, finance, and data had to support consistent commercial decisions.

At Lorex Technology, he earned two promotions and helped scale annual ecommerce revenue from approximately $55M to $101M, working across digital acquisition, analytics, attribution, and enterprise reporting.

At LMN, Richard supported acquisition across LMN Pro, LMN Gro, LMN Lend, and Greenius, connecting marketing and CRM systems to lead quality, pipeline performance, and revenue outcomes.

Different platforms often told different versions of the same story: the CRM showed one state, operations another, and accounting a third.

The underlying challenge was not simply automation. It was identity, data ownership, revenue integrity, and control.

When customer records, commercial events, billing, and financial data cannot be reconciled, organizations lose confidence in reporting and decisions. During acquisitions, those weaknesses create diligence and integration risk.

Groundbreakers was built to solve that systems layer.

Today, Richard leads architecture and implementation work across SaaS, ecommerce, operating companies, and PE-backed multi-company platforms.

Groundbreakers assesses current-state environments, identifies integration and governance gaps, and designs actionable future-state architectures.

We build governed middleware, canonical data models, cross-system reconciliation, failure recovery, exception handling, and audit infrastructure to make systems reliable and traceable.

For acquiring platforms, the same controls help integrate operating companies into shared infrastructure while preserving identity, history, and financial accountability.

Applications should do what they do best. The control layer determines what is true.